Sleep: one safe surface, repeated
A firm, flat sleep surface in your room for the first six months — a bedside bassinet makes night feeds far less brutal than walking to another room.
Add a sleep sack in the right tog for your room temperature, a couple of fitted sheets, and a white noise machine. Skip the pillows, bumpers and loose blankets entirely.
Feeding: buy small, then buy more
Whether you plan to breastfeed, pump or use formula, start with a small set of bottles rather than a big kit. Babies have strong opinions about teats and you will not know theirs for a fortnight.
If you are pumping, a wearable pump buys back your hands. If you are formula feeding, a dispenser earns its keep somewhere around the fifth night feed.
A haakaa-style silicone pump costs very little and catches milk you would otherwise lose — one of the highest-value things on this list.
Nappies and the changing station
Two sizes of nappies (newborn and size 1 — many babies skip newborn), fragrance-free wipes, a barrier cream and a changing mat you can wipe down.
Set up a second, smaller changing basket wherever you sit in the evening. You will not want to climb stairs at 2am.
Going out: the car seat comes first
An infant car seat is the one item you cannot leave hospital without. Choose one that fits your car and, ideally, clicks onto your pushchair frame.
Install it before the birth, and check it — belt path, recline angle, harness at or below the shoulders, chest clip at armpit height.
A stretchy wrap or a structured newborn carrier covers most short trips and settles a fussy baby better than any device.
What can wait
Shoes, a cot mobile, a nappy bin, a bottle steriliser with a dryer, a full wardrobe in newborn size, and almost every toy.
Buy these after week four, when you know what your days actually look like.

HALO
HALO BassiNest Swivel Sleeper
Why parents love it: Swivels over the bed and the side wall lowers, so night feeds happen without standing up.
- 360° swivel
- Lowering bedside wall
- Firm flat mattress
- Soothing sounds and vibration
$220–$300typical range

Chicco
Chicco KeyFit 35 Infant Car Seat
Why parents love it: The easiest seat to install correctly first time — and correct installation matters more than any spec.
- 4–35 lb rear-facing
- Bubble-level installation guides
- Removable newborn insert
- Clicks onto Chicco frames
$220–$260typical range

BabyBjörn
BabyBjörn Baby Carrier Mini
Why parents love it: Designed for the fourth trimester — one adult can put it on and settle a newborn without help.
- Newborn 7–24 lb
- Front-in and front-out
- Head and neck support
- Machine washable
$100–$120typical range

Haakaa
Haakaa Silicone Breast Pump
Why parents love it: Catches let-down milk with zero effort — the cheapest big win in the feeding aisle.
- One-piece silicone
- 100–150ml
- Dishwasher safe
- No cords or parts
$13–$22typical range
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